Business networking is a method of marketing businesses use to generate leads and opportunities through networks of business minded people. There are many networks out there which allow the companies and people involved to form relationships and contacts without having to go out and market to the public. It gives you the chance to meet and get to know professionals with services that are complementary to your own and works out to be a lot more cost effective.
The reason it is so cost effective is because it involves a more personal approach, where you are selling your services through conversation and networking, a conversation doesn’t cost anything and is a more friendly, trust worthy way to generate business.