The world wide web has replaced car row as the place to shop for a vehicle. The consolidation of brick and mortar facilities might have been accelerated by a shrinking economy and government dictates; nonetheless, the writing has been on the virtual wall for some time. Technology has always served as the catalyst for change and the Web has proven to be the platform to introduce the next evolution of the auto industry.
The world wide web has matured as an efficient data resource to replace the real world auto dealership as the place of selection for car shoppers to gather the details they want to choose a vehicle and a dealership — in that order! Internet based social networking is the virtual version of a Chamber of Commerce, the Rotary Club, Community Event, Fraternity, etc., linked together by a technology that serves as a central communication and distribution tool.