According to research carried out by eMarketer, US marketeers will spend over billion on social network advertisements this year. That would mean that ad spend in this region would see growth levels of 55% in comparison with 2010.

» Read more: Social Media Advertising Spend To Pass $3 Billion in 2011

According to research carried out by eMarketer, US marketeers will spend over billion on social network advertisements this year. That would mean that ad spend in this region would see growth levels of 55% in comparison with 2010.

The most recent forecast is a far more positive outcome than previous estimations, with the 2011 figures looking to beat initial predictions by some billion. The rise will also increase the proportion of total ad spend online in the US accounted for by social media based advertising; based on eMarketer’s calculations, social media ad dollars will represent 10.8% of the total.

» Read more: Social Media Advertising Spend To Pass $3 Billion in 2011