The new form of advertising that is growing rapidly is social network advertising. It is a kind of online advertising with a focus on social networking sites like Face Book. This is a relatively immature market. It has created ripples in western media due to its ability to provide demographic information of target market.
A social network focuses on building online community of people who share interests and activities, people who are interested in exploring new ideas. Most social network services are internet based and provide a range of ways for users to interact, such as instant messaging and e-mail services. As a result, social networking has created new ways to communicate and share information.